Pepsi onboards Pradeep Khadka as its brand ambassador, unveils a refreshing new TVC

Press Release: This summer, consumers will be in for a treat as Pepsi promises to quench their thirst and offer a refreshing experience. In line with this intent, the youth centric brand has  onboarded Nepal Superstar, Pradeep Khadka as its new brand ambassador in Nepal and has launched  a quirky new summer campaign with him.

The new film is an extension of Har ghoont ma swag proposition and shows Pepsi hero bonding with friends over a game of carrom on a hot summer day.  At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Pradeep’s friend exclaims ‘Kyaa  maya’.  Participating in the cheeky banter, Pradeep Khadka says ‘Kyaa Garmi’ and pulls out a chilled bottle of Pepsi, takes a swig and proclaims ‘Kyaa refreshing!” with Swag.  

Commenting on the campaign launch, Naseeb Puri, Marketing Director, PepsiCo, Nepal Region, said, “Pepsi has always been the choice of the young generation and is one of the most loved cola drinks in the country. We are excited to have Pradeep as our brand ambassador as Pradeep’s refreshing attitude matches with the brand synergies.”

Speaking about the campaign, Pepsi brand ambassador Pradeep Khadka, said, “I have always been a big fan of Pepsi and truly believe that it is  a perfect drink to beat summers with SWAG. The irreverent attitude of the brand is what makes it so relatable to the youth today. Hence, I am  confident that everyone will enjoy the new TVC as well which is fun, irreverent and is  all about enjoying fun moments with a chilled Pepsi.” 

The new Pepsi TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound. Pepsi is available in single and multi-serve packs across all modern and traditional retail outlets.